In late October 2024, social media users shared a rumor that the Quaker Oats Co- had announced plans
for the name ard image of AuntJemim.a to return to syrup bottles in 2025.
For example, the Facebook page Arnerica’s Last Li ne of Defense claimed (archived) on Oct 20: “Boycotts
work! Quaker has announced that Aunt Jemima will be back on syrup bottles in 2025.”
However, there is no credible evidence to support this claim. Quaker Oats, which is owned by PepsiCo,
retired the AuntJemima brand in 2021 replacing it with the Pearl Milling Company name and logo. The
decision was part of a broader corporate effort to remove racial stereotypes from branding.
As of early 2025, neither Quaker Oats nor PepsiCo has made any official announcements regarding the
return of the Aunt Jemima name or image. The rumor appears to have origi nated from satirical or
misleading social media posts, includi ng those from pages known for publishing misinformation.
The Facebook page “America’s Last Line of C*fense: *ich initially spread the claim, is known for
posting politically charged satire- While some social media users believed the post to be true, others
poi nted out that the page frequently shares exaggerated or false claims for engagement
A search of Quaker Oats’ official website and social media pages reveals no indication of any plans to
reinstate the Aunt Jemima branding. Additionally, major news cutlets ha•ve not reported any such
development
The rebranding to Pearl Milling Company was met with mixed reactions, with some consumers
supporting the change and others expressing nostalgia for the previous branding However, Quaker
Oats maintained that the move was a step toward greater inclusivity.
For now, it appears that the rumor of Aunt Jemima’s return is just that—a rumor. Social media users are
encouraged to verify claims through credi ble sources before sharing them.
Quaker Oats Announced Aunt Jemima Will Return to Syrup Bottles in 2025?
